Google Moon Prize

Google just announced that they will be putting a total of $30 million towards the first company or group to put a rover on the moon. According to’s blog, Google is forgoing investing in public agencies and instead attempting to promote space investments through public sources.

While I do not see the immediate benefit to Google, there is definitely a benefit to scientific research overall. Introducing a competitive atmosphere to a project often has great results. The projects are finished quicker and other innovations often stem from the process of working towards the final solution.

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