Until Recently, many businesses relied soley on the Web Development department to update content and to change news and events on their website. This did work fine when websites were expected to be a short five page summary of a company’s profile and activities.
Today, things are different. In order to increase the viewership of your website, and therefore increase the return on investment into your website, you must be adding new features constantly. Many companies are using web browser based applications to manage day to day tasks within the company, and at the same time they use the same technology to provide detailed information and reports about the company.
With so many demands put on a web team, it means that a company must significantly increase the number of Web Developers at the given organization. This could prove to be costly way of doing things. Generally speaking, highly skilled developers that spend hours a week essentially updating content that someone else has already written, is a waste of resources.
There is an alternative. By creating database driven Content Management Solutions, the original writers of new content are given the power to update and change their articles as needed.
The complete adoption of CMS based solutions will take a complete shift in the thinking of large organizations. Many seasoned workers feel intimidated by web technology, and shy away from any part in it. Other employees may feel that the IT department is paid to update content, so that is what they should do. They may even feel unneccesarily burdened by having to learn a new system.
While these concerns are important, many are not deserved. The IT Department’s purpose should be to facility fast, friendly, and efficient electronic processing and communication. They are the facilitators, not the content creators. Removing IT from the chain of command when updating day to day content can make an organization more efficient. If something needs changing, and IT is not the middleman, the person who creates the content will quickly be able to change it.
Imagine if your website posted prices for a concert that your company was going to facilitate. Suppose the events coordinator sent a memo at 2pm on Friday to IT telling that website needs to say that the concert will cost $1.25 per person. Around 5pm, after the update is made, the company CEO looks at the website and realizes a mistake, the price should have been $12.50. He immediately alerts the events coordinator. She was just about to leave the office, but was notified just in time. She goes back to her desk and calls IT, but no one is available(its after hours). You can see where this situation leads. Either they pay someone extra to come in and fix the problem, or they leave invalid information on the website for a few days.
The above problem could have been prevented, had the events coordinator had direct access, throu a simple form, to change the announcement.
In just this one example, you can see how a CMS will increase efficiency and reduce reporting of bad information. This will provide you customers with increased respect for your company. Since your website will be updated quicker (with less middle-men), you will have more timely and accurate information, and your website will become both more effective and more relevant.