The 411 on 411

I never understood 411 service. Why would you pay someone an arm and a leg to tell you a phone number that you can find in any public phone directory online or offline?

Now, companies like Google(1-800-GOOG-411),  1-800-FREE-411,, and others, are closing in on the 411 market. But, their service is different. They offer their service for free.  Usually this involves listening to some advertising in return for their service.

This really makes sense. If you get lost on a way to a restaurant, and are not near your destination, you would definitely have time to listen to an advertisement.

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