Starting tomorrow (Wednesday), Walmart will be offering downloads of movies for a small fee.
You will still need to buy the DVD, but with it, you will get a code to purchase a download from Walmart.com. The download will come in a portable video player format (a.k.a. Ipod), or a computer format. You also have the option for a flexible download that gives you both formats.
Neowin.net says that Walmart currently accounts for about 40% of all DVD sales. It is smart for them to get into the downloadable movie market at the current time. While there are some great movie download sites right now, there is not a large market for buying full movies online.
This new download program could possibly be a precursor to something bigger. Could Walmart be gearing up to offering DVD Movie downloads without the need to go into the store?