- Twitter Pollution
- Excessive targeted marketing using a social network’s status updates.
Most people have at least heard of Twitter by now. The mini social network seemed like a great idea when it was born out of Odeo (a podcasting company). It can be highly addictive, and can even save you money on your text messaging bill.
Twitter does have a major problem. The biggest of these is money. As of this writing, Twitter still has not found a way to generate income. If Twitter does find a way to generate advertising revenue, will it’s users continue to embrace the service?
But an even bigger problem looms for the messaging site. Twitter has opened the floodgates of a very open protocal. Marketing companies, universities, and even politicians are utilizing the networking site to flood users with advertising. As twitter grows more popular, more companies and organizations will get on board.
Unless something drastically changes, Twitter will likely see it’s peak within one to two years. Afterwards, it is quite possible that user-ship will decrease as as rapidly as advertising (from inside and outside) increases.
The biggest problem with advertisements on Twitter is that there are no “banners”. Banners were designed to take a portion of the message on a website and turn it into revenue.
With only 140 characters per message, there is no way to insert advertising into these messages. Therefore, advertisers are forced to send separate messages for advertisements. This is the equivilent of a website sending popup messages throughout the day because you accessed the website at some point. Nobody would agree to such a proposition.
This advertising can be seen as “Twitter Pollution.” Unfortunately, Twitter itself may be the final casualty of Twitter pollution.